Category mapping

• Suggested spec (auto): other
• Confirmed spec: physiotherapy-osteopathy-chiropractic
• All returned Places types: health, point_of_interest, establishment

(Google's second listing carries the richer label alternative_medicine_practitioner,

visible in the Maps share URL supplied by the operator.)

Reasoning

The Places types are too generic to map mechanically, so the decision comes from the dossier:

• Treatment-series model, not a wellness drop-in. A structured 10-session programme with an

anamnesis first session, each session building on the last — this is the physio/osteo booking and

content pattern (first visit, what to expect, series), not the massage "pick a treatment, book 60

minutes" pattern.

• Insurance and credentials matter to conversion. EMR recognition, supplementary-insurance

reimbursement, IDAH and Medgate affiliation, documented training. The physio spec's Pricing/Insurance

and credentials-led trust signals map directly; massage.md has no equivalent.

• Visitors arrive with named conditions. Back pain, scoliosis, disc herniation, plantar fasciitis,

migraine, post-accident aftercare — this is the spec's "Conditions Treated" high-intent SEO surface.

• Athlete segment is explicit on the site and in a review, matching the spec's sports-rehab angle.

Rejected: massage (no series/insurance/conditions structure), reflexology (single-modality wellness

framing, and the portfolio already has silvia-jayet-reflexologie — reusing it invites convergence),

other (loses the conversion mechanics that actually fit).

Deviations from the spec's sitemap

• No Team page. Single practitioner — Team folds into About ("Über mich"), which is a strong page

here given his personal story.

• Two locations, one practitioner, different days. The spec's optional "Locations" page is

promoted to a first-class concern: location choice is effectively *day-of-week* choice

(Oerlikon vs Baden), which is a booking decision, not just an address. This needs to be explicit in

the hero and in the booking flow.

• "Conditions Treated" becomes a section within the method page plus a dedicated page only if the

client wants the SEO surface — the source content supports it (a long, specific complaint list).

• Journal/Neuheiten retained (spec's optional Blog) — he already publishes and the Instagram

quote-card habit feeds it.

Confirmation

• ☑Spec read; matches how the business actually converts
• ☑Deviations noted above